NRF: Gift card spending to reach $27.8 billion this holiday season: Not only will more people purchase gift cards this holiday season (80.2% versus 77.3% in 2010), gift givers will also spend more on each card they buy. Shoppers will spend an average of $43.23 per card, up from $41.48 last year.
— Personalization an issue—85 percent of those surveyed who had an opinion were not satisfied with how consumers can personalize their gift cards. Additionally, by an almost 4:1 margin those respondents found this lack of personalization to be the most significant barrier for adoption.
The Most Innovative Prepaid Product award celebrates products that change the way consumers use traditional prepaid product for the better. Seastone’s Home Depot Gift Card Holder Program was honored for focusing on the consumer buying behavior and preferences, which allowed the company to create unique packaging options for purchases of gift cards. Gift Card Packaging provides the gift card giver an opportunity to increase the giftability of the cards themselves.
Berwick Offray LLC is proud to be a corporate sponsor of the Bloomsburg Jorge’s Walk to Defeat ALS®.
the UK’s gift card and voucher market has experienced its highest ever year-on-year increase in sales
a day at the spa ranked as moms’ top gift (23 percent), followed by gift cards (20 percent)
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